About Us

Providing Professional and Personal service

Iceland True Attraction is a family owned travel company, founded by Haraldur Þorri Grétarsson and Ólöf Edda Eysteinsdóttir in the year 2017

and we are authorized by Icelandic Tourist Bord, as a day tours provider.

We do exchange our works, Haraldur takes care of the tours, the driving guide and Ólöf takes care of the office, and  the bookings for the apartments.

We specializes in private and luxury travel and also in small private groups.

Our main goal is to provide, professional and personal services, for the most reasonable price, and our clients will go back home, loaded of unforgettable memories from our land of fire and ice.

I have many years of experience, before we start this company, in driving guiding in the Icelandic nature, in all kind of tours and I love doing this ,  and I know my country very well, from mountain peaks down to the ocean, and that I will thank´s my experience in mountainering as a member of the Icelandic Alpine Clup for many years, and a former member of the Icelandic Rescue Teams  in Iceland. Our vehicles are all new 2018-2019 luxury cars, and we will do our best to take you there as comfortable and safe as possible.

Iceland True Aattraction is also offering accommodation, brand new  apartmennts in the center of the town, only 5-10 min walking distance to all you need, next street is Laugarvegur, the main shopping street, and many good resturants.